You didn't get into this to gamble with your family's future.
You can't control feed quality or chick genetics. But you can control:
No sales script — just a conversation about your operation
The system wasn't built for you to win.
You know it. Your neighbors know it. But nobody's saying it out loud.
What you can't control
Feed quality you didn't choose. Chick genetics you can't negotiate. A ranking system that pits neighbors against each other with uneven inputs.
What keeps you up at 3 AM
That feeling when you check the controller and wonder if this is the flock that breaks you. Every placement is a $30,000 bet you can't walk away from.
What's not right about it
You signed up to feed America, not to play a rigged game where one bad flock can erase a decade of good ones. A man who works this hard deserves better odds.
We've been in the houses.
Allen Reynolds didn't learn poultry from a textbook. He learned it installing equipment, dumping chicks, and doing the work that commercial growers do every day.
Since 2014, he's traveled thousands of miles visiting farms, troubleshooting problems, and helping growers find solutions that actually hold up in the house — especially as the industry moved toward antibiotic-free production.
We talk in FCR, mortality, and settlement checks — not white papers. When you call, Allen answers. That's not a tagline; it's how we've done business since 2009.
Allen Reynolds
VP & Director of Operations
Three jobs. Real solutions.
Every product here exists to do one of three jobs in your houses. Pick the job you need help with — we'll show you the right tools.
Keep more birds alive and ranking better.
Mortality creeping up, FCR slipping, and every 0.1% costs real money.
Best for: Growers fighting mortality or inconsistent flock performance
Cut ammonia and litter stress.
Ammonia burns paws, darkling beetles spread disease, litter costs keep climbing.
Best for: Houses with paw scores, beetle pressure, or reused litter
Survive your worst weeks.
Placement week. Summer heat. The 14 days between 'looks fine' and 'we've got a problem.'
Best for: High-stress periods — placement, heat, or transition flocks
Shop the Broiler System
Everything on this shelf exists to do one of the three jobs above. Start with one product or run the full system.
Big Ole Bird + Litter Life + Catalyst covers gut health, litter, and stress. Most growers start here and see results within one flock.
Not ready for the whole system? Pick one product, test it on one house, one flock. If it doesn't pay for itself, don't reorder.
Big Ole Bird
Big Ole Bird is a powerhouse of poultry probiotics, organic acids and biologically active carbon that strengthens your birds’ natural defense system from within. Scientifically proven to improve overall poultry health, these flock-changing ingredients work together to increase performance. Studies have shown that Big Ole Bird: Improves weight gain Improves feed conversion Decreases mortality Improves resistance to pathogens and disease Improves gut health Aids in nutrient absorption Boosts the immune system Learn more about Big Ole Bird's ingredients.
Best for: Poultry gut health & litter management
Mother Load
Mother Load is raw, unfiltered apple cider vinegar for chickens infused with garlic. Designed to boost your birds' overall health, Mother Load aids in digestion, keeps the GI tract healthy, tightens the gut and provides bacteria that support poultry development. Through the benefits of garlic and apple cider vinegar, Mother Load: Keeps the body in balance Boosts flock's immune system Promotes healthy mucus flow Tightens the gut May assist with cocci Learn how to use our products for healthy backyard birds. Mother Load is also available in our Backyard Poultry Bundle.
Best for: Backyard flock health
Desecticide Multi-Purpose Livestock & Poultry Mite Control
Desecticide delivers breakthrough natural technology specifically formulated to control soft-bodied pests, with exceptional results against mites in poultry and horses. This FIFRA 25(b) exempt pesticide uses safe, natural ingredients to provide fast contact kill without harsh chemicals. Benefits of Desecticide: Provides superior mite control with proven effectiveness against red mites, northern fowl mites, scaly leg mites and feather mites Natural formula made with coconut-derived sodium lauryl sulfate, clove oil and mint oil Safe to spray directly on livestock and poultry without toxic chemicals Mint and clove oils provide a fresh, natural fragrance Pests cannot build resistance Fast-acting with quick contact kill on targeted pests Generally dries quickly, allowing animals to safely return to treated areas in a short time Desecticide has been approved by an organic certifying agency!. Safety Declaration This product is not registered with the U.S. Environmental Protection Agency since it qualifies for exemption under FIFRA section 25(b) as a minimum risk pesticide. Caution Keep out of reach of children. Avoid contact with eyes and skin. In case of contact, rinse immediately with water and seek medical attention if irritation persists. Do not ingest. If swallowed, seek medical attention immediately.
Best for: Backyard flock health
Catalyst Vitamins
Catalyst is a highly absorbable powder packed with specially formulated, poultry-specific essential vitamins and minerals. To maximize performance, we recommend using Catalyst, our poultry vitamin supplement, with Big Ole Bird, our poultry probiotics. Designed to help promote overall health in poultry, Catalyst improves vitamin levels which have shown to improve leg and bone development, feather quality, heart health, skin health and blood health. With Catalyst, a little goes a long way! This 800g bag is great for folks who have commercial or other large-scale poultry operations. For backyard flocks, check out our Liquid Formula for greater small-scale efficiency. Benefits of Catalyst: Highly absorbable powder High concentration of vitamins per serving Does not clog drinker lines Easily dissolves in solution Boosts immunity Improves heart, skin and blood health
Best for: Poultry gut health & litter management
Litter Life
Litter Life is a poultry litter amendment designed to improve litter quality and strengthen poultry health. This mixture of biologically active carbon, organic acids and beneficial microbes helps dry and condition litter, and assist in controlling ammonia. Birds grow in a healthier environment with less threat of disease, lower mortality and better performance. Benefits of Litter Life: Dries and conditions litter beds Non-corrosive Controls ammonia Can be applied with birds present Learn how to use our products for healthy backyard birds.
Best for: Backyard flock health
Alpet D2 Surface Sanitizer Spray
Alpet D2 Surface Sanitizer Spray is a highly evaporative, bacteria-killing disinfectant with the fastest kill time available. For sanitizing non-food contact surfaces and footwear, Alpet D2 takes only 10 seconds to eliminate pathogens on contact. For sanitizing food contact surfaces and gloves, Alpet D2 takes 60 seconds to eliminate pathogens on contact. Alpet D2 is ready to use, requires no rinse and leaves no unsightly residue. It is highly evaporative and ideal for low moisture environments and water-sensitive equipment. It is EPA registered and listed as a D2 classification. Clean, sanitize and disinfect food contact and non-food contact surfaces with one product 60 second kill on food contact surfaces, including rubber gloves* 10 second kill on non-food contact surfaces, including rubber footwear* Kills 99.999% of 9 tested pathogens as a food contact surface sanitizer Highly evaporative and ideal for water-sensitive equipment and low moisture environments Sanitizing Uses: Food processing equipment Dairy equipment Food utensils Dishes Silverware Glasses Sink tops Countertops Refrigerated storage Display equipment And other hard, non-porous food contact surfaces Food Contact Surface Sanitizer This unique and efficient solution is powerful enough to kill norovirus and yet safe enough for cleaning food prep areas without rinsing them. It is highly evaporative, noncorrosive and efficient in helping prevent cross contamination. *Also check out the Alpet D2 Quat-Free Spray and Alpet D2 Wipes.
Best for: Poultry gut health & litter management
Alpet D2 Surface Sanitizing Wipes
Alpet D2 Surface Sanitizing Wipes are a ready-to-use, no-rinse, lintless wiping system for food contact and non-food contact surfaces. Alpet D2 Surface Sanitizing Wipes are available in a heavy duty 90-count wipe canister as well as a 160-count canister with thinner wipes. As with all Best Sanitizers wiping systems, the spring-loaded lid closes on its own to prevent the drying of wipes, helping to eliminate unnecessary waste. Clean and sanitize with one product Sanitizes food contact and non-food contact surfaces Kills 99.999% of Staphylococcus aureus, Escherichia coli, Salmonella enterica (formerly typhimurium) and Listeria monocytogenes as a food contact surface sanitizer Kills 99.9% of tested pathogens in 10 seconds as a non-food contact surface sanitizer 58% IPA/quat formula Ideal for water-sensitive equipment NSF listed D2 classification Kosher, Pareve and Halal certified Looking for a highly evaporative spray? Check out the Alpet D2 Surface Sanitizer Spray and Alpet D2 Quat-Free Surface Sanitizer Spray.
Best for: Poultry gut health & litter management
Alpet D2 Quat-Free Surface Sanitizer Spray
Alpet D2 Quat-Free Surface Sanitizer Spray is a ready-to-use, no-rinse, fast-acting, food contact and non-food contact surface cleaner and sanitizer. It is highly evaporative and ideal for both water-sensitive equipment and dry environments. This effective sanitizer was specially designed for processors that can't use quat-based chemical formulas, and it leaves no unpleasant residue. Clean, sanitize and disinfect food contact and non-food contact surfaces with one product Ready-to-use and no rinse required 70% alcohol formula (62.5% ethanol / 7.5% isopropanol) Highly evaporative and ideal for low moisture environments and water-sensitive equipment 60 second kill on food contact surfaces, including rubber gloves* 10 second kill on non-food contact surfaces, including rubber footwear* Kills 99.999% of 8 tested pathogens as a food contact surface sanitizer NSF listed, EPA registered, kosher, pareve and halal Approved under the Washington State Department of Agriculture Organic Food Program *Also check out Alpet D2 Surface Sanitizer and the Alpet D2 Wipes.
Best for: Poultry gut health & litter management
ZeroPoint
EPA-Registered Agricultural Disinfectant for Commercial Operations The Only Reset That Matters Between Production Cycles 60-Second Contact Time • 5-Log Pathogen Reduction • Zero Evacuation Required Product Overview ZeroPoint Industrial is the professional biosecurity solution that commercial livestock and poultry operations trust when thousands of animals depend on pathogen elimination. Effective livestock biosecurity protocols are essential for preventing the spread of diseases, protecting both animals and employees, and safeguarding public health. Disinfectants play a critical role in reducing disease transmission between animals, humans, and the environment. ZeroPoint Industrial helps protect the environment and everyone involved in animal care. This EPA-registered hypochlorous acid (HOCl) sanitizer delivers hospital-grade disinfection without the hazards of traditional agricultural sanitizers. EPA Registration #: 97801-1-102456 Key Benefits: Broad-spectrum elimination of poultry and livestock pathogens in 60 seconds No evacuation required - safe for use with animals present after drying No rinse, no residue - degrades to salt and water No resistance development possible with HOCl technology Non-corrosive to equipment and safe for workers USDA Organic approved for use in organic production Essential for maintaining livestock biosecurity and preventing disease outbreaks The Bottom Line When 50,000+ birds depend on your biosecurity decision, there’s no room for products that “might” work. ZeroPoint Industrial is proven to prevent disease transmission in large-scale livestock and poultry operations, delivering measurable pathogen reduction that translates directly to your bottom line. Zero Pathogens. Zero Evacuation. Zero Compromise.
Best for: Backyard flock health
Numbers, not promises.
These are results from growers running the same three jobs above.
Three steps. Not a sales pitch.
We don't ask you to overhaul your operation. We ask you to test one thing on one house.
Call Allen or text us.
Tell us about your operation — how many houses, what integrator, what's giving you trouble. We'll listen first.
Test on one house, one flock.
No commitment beyond that. No contract, no minimum order. If it doesn't work, don't pay.
See the settlement check.
That's the only proof that matters. If the numbers move, you'll know it. If they don't, we'll shake hands and part ways.
We know what you're thinking.
We've heard every objection. Here's the straight answer to each one.
I've tried probiotics before and they didn't work.
We hear that a lot. Most probiotics on the market are generic formulas that weren't designed for poultry gut biology. Big Ole Bird was developed specifically for broilers and validated in a UGA study that showed 6.2% mortality reduction (10.9% down to 4.7%). If your last probiotic didn't move the needle, it wasn't this one. Try it on one house — if it doesn't work, don't pay.
My integrator might not approve this.
Everything we sell is USDA Organic certified with zero withdrawal period and zero residue. There's nothing in our products that would cause a compliance issue at the plant. Hundreds of growers use Big Ole Bird and Litter Life under major integrators — Tyson, Pilgrim's, Koch, Perdue. We're happy to provide documentation for your field tech.
I can't afford to experiment right now.
We get it — margins are tight and every dollar matters. Here's the math: Big Ole Bird costs roughly $0.02-0.05 per bird. If it improves mortality by even 0.5%, you're looking at hundreds of dollars back per house per flock. Start with a quarter-house test. If it doesn't pay for itself, you owe us nothing.
How do I know this isn't just another sales pitch?
Fair question. Here's what makes us different: we have UGA peer-reviewed research, not just testimonials. Allen Reynolds has spent 10+ years actually inside chicken houses — not behind a desk. And we don't ask you to overhaul anything. One product, one house, one flock. The settlement check is the only sales pitch that matters.
What if it messes up my birds?
Our products are USDA Organic certified with zero withdrawal period. Big Ole Bird is a probiotic — beneficial bacteria that support gut health. It's not a drug, not an antibiotic, not a chemical treatment. Hundreds of commercial growers run it every flock. The risk of trying it on one house is essentially zero. The risk of not trying it is another flock at the same numbers.
Your birds don't wait. Neither do we.
One conversation. That's all it takes to find out if we can help your operation. Allen's on the other end of this number.
Call Allen — he'll answer.
Prefer text? Message Allen at 800-608-3755