Mike Usry

Founder, Southland Organics · Host, AG & Culture Podcast

It's one thing for me to eat bad. I got a child coming in this world.

Mike Usry

Founded Southland Organics in 2009

Daughter born 2010 — he started the company before he met her

South Georgia. Daddy kept cattle. Grandmother's side farmed.

Host of the AG & Culture Podcast

I got a child coming in this world

Mike Usry will tell you he is not a soil scientist.

Asked on his own podcast what qualifies him, he doesn't reach for a credential: "Expertise as far as a microbiologist or an ag major or a full-time farmer or anything like that — no." What he claims instead is narrower: "I have studied in-depth soil science over the years, and microbiology and chemistry."

The studying started because his wife was pregnant. "It's one thing for me to eat bad. It's one thing for my wife to eat bad — sorry, but we're older. I got a child coming in this world." He says it caught him off guard — "not that that caught me off guard, but just the thought process of it."

Organic back then was "just sort of fufu dust, to be honest with you. And it wasn't prevalent." He read The Omnivore's Dilemma. "The book impacted me greatly to go deeper." He founded Southland Organics in 2009. His daughter was born in 2010.

He grew up in South Georgia. Daddy worked civil service but kept cattle, horses, and gardens. "It was always a struggle when we lost a cow or something. That was a big deal to them." His grandmother's side were "all farmers, like legit farming" — leafy greens, row crops, cabbage, tomatoes.

So when Southland Organics sells to growers, it isn't selling into a world it read about. The company runs on one line: "We feed the soil that feeds the food that feeds the family."

What Mike brings to the mic

  • Decades of selling and testing soil and animal-health solutions with real growers — not just lab data

  • A marketer's eye for what actually moves the needle on a farm business

  • A conviction that treating the earth 'as God intended' leads to healthier food and stronger rural communities

What keeps me going is watching a grower try something different with their soil and come back a season later saying it actually worked. That’s the whole reason Southland exists.

Meet the Team

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Karin Usry

Karin Usry

Co-Founder & Chief of Staff

As co-founder and Chief of Staff, Karin manages operations, human relations, accounts receivable, customer service, and more. She's the person behind the scenes making sure everything at Southland Organics actually works.

Meet Karin
Allen Reynolds

Allen Reynolds

Vice President & Director of Operations

Allen serves as Vice President and Director of Operations, overseeing poultry development and ensuring our products reach the growers who need them most.

Meet Allen
Joseph Boehm

Joseph Boehm

Co-Host, Ag & Culture Podcast

Joseph co-hosts the Ag & Culture Podcast alongside Mike Usry, bringing curiosity and practical questions to each conversation. His approach helps translate complex soil science and agriculture topics into accessible insights for growers of all levels.

Meet Joseph