Brad Broxton
Spray Squad Lead · Boots on the Ground, Heart in the Community
Brad leads Southland's Spray Squad with the kind of loyalty and care that turns customers into neighbors. He's not just treating lawns — he's building trust, one yard at a time.
Leads Southland's on-the-ground lawn application team
Trusted by homeowners for honest, organic lawn care
Builds real relationships with every customer on his route
The kind of team leader people want to work for
More than a lawn guy
Brad Broxton is the kind of leader who earns loyalty the old-fashioned way — by being someone worth following.
As Spray Squad Lead, Brad runs Southland's field application team, bringing organic lawn care directly to customers' properties. It's physical work. It's detail work. It's showing-up-rain-or-shine work. And Brad does all of it with a consistency that his team and his customers have come to rely on.
What sets Brad apart is how much he cares about the people around him. His crew knows he has their back. His customers know that when Brad says their lawn is going to improve, he means it — and he'll be there to make sure it does.
In a world of one-and-done service calls, Brad is the guy who remembers your name, asks about your dog, and notices when something looks off before you do. That's not a business strategy. That's just who he is.
What Brad brings to the Spray Squad
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A deep sense of loyalty to his team and his customers — people know they can count on him
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The kind of consistency that builds long-term trust in a one-visit-at-a-time business
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A community-first mindset that makes every interaction feel personal, not transactional
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Hands-on field experience that means he can troubleshoot anything he sees on a property
The best days are when a customer walks out to their yard and you can see it on their face — they can tell the difference. That’s what makes the early mornings worth it.
Meet the Team
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Mike Usry
Founder & CEO
With years of experience in humate deposits and soil biology, Mike brings practical knowledge from the field to every conversation. He founded Southland Organics to create sustainable solutions that work with nature, not against it.
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Karin Usry
Co-Founder & Chief of Staff
As co-founder and Chief of Staff, Karin manages operations, human relations, accounts receivable, customer service, and more. She's the person behind the scenes making sure everything at Southland Organics actually works.
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Allen Reynolds
Vice President & Director of Operations
Allen serves as Vice President and Director of Operations, overseeing poultry development and ensuring our products reach the growers who need them most.
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