Lisa Davis
Sales Lead · The One Growers Call Back
Lisa doesn't sell — she solves. With the highest conscientiousness and agreeableness on the team, she's the kind of sales lead who does the homework before the call, follows up without being asked, and treats every grower's problem like it's her own.
Leads the Southland Organics sales team
DISC Influence type — builds trust through connection, not pressure
Systematic planner who runs a tight, organized sales process
Known for doing the homework before making the recommendation
Why growers call Lisa first
There are salespeople who talk, and there are salespeople who listen. Lisa Davis is the second kind — and that's exactly why she leads Southland's sales team.
Lisa's natural wiring is built for trust. She's warm without being pushy, thorough without being slow, and organized enough to keep every grower's situation straight without ever making someone feel like a number. When she picks up the phone, she already knows your history, your challenges, and what you've tried before.
That combination — genuine care backed by real preparation — is rare in any industry. In agriculture, where a bad recommendation can cost a grower an entire season, it's everything. Lisa doesn't wing it. She researches. She plans. She follows through. And she does it all with the kind of steady, approachable energy that makes people comfortable enough to say what's actually going on.
The result is a sales team built on relationships, not transactions. Growers don't just buy from Lisa — they call her back when something changes, because they know she'll take the time to figure out the right next step.
What Lisa brings to every conversation
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A deep researcher's instinct — she gathers the facts before she makes a recommendation
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The warmth and patience to let growers explain their situation without rushing to a pitch
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A systematic approach to follow-up that means nothing falls through the cracks
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The kind of genuine agreeableness that makes people feel heard, not handled
I’d rather spend ten extra minutes understanding your situation than give you a quick answer that doesn’t fit. The right recommendation is worth more than the fast one — for you and for us.
Meet the Team
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Mike Usry
Founder & CEO
With years of experience in humate deposits and soil biology, Mike brings practical knowledge from the field to every conversation. He founded Southland Organics to create sustainable solutions that work with nature, not against it.
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Karin Usry
Co-Founder & Chief of Staff
As co-founder and Chief of Staff, Karin manages operations, human relations, accounts receivable, customer service, and more. She's the person behind the scenes making sure everything at Southland Organics actually works.
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Allen Reynolds
Vice President & Director of Operations
Allen serves as Vice President and Director of Operations, overseeing poultry development and ensuring our products reach the growers who need them most.
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