We Feed The Soil

At the very essence of our products, the very essence of our company, we are about the soil. Sure we can get into the weeds about the microbiology, organic acids, cation exchange capacity and all that comes with it but at the end of the day, we get our hands dirty and care for the very thing that cares for us. . . The soil.
soil
WE FEED THE SOIL,
THAT FEEDS THE PLANTS,
THAT GROW THE FOOD,
THAT FEEDS THE FAMILY.

That little jingle was coined a few years ago by my great buddy Matt Chastain.  Matt has a knack for breaking down the complex into simple and relatable communication. When we started Southland Organics, we were mesmerized by the technology and science that fuel our products. Soon enough we found ourselves speaking a language that we barely understood and there were very, very few people that could understand our products. One day I was explaining to Matt some complex biological problem that we solved for a farmer somewhere and Matt stopped me cold - "Did the farmer understand all of that?" he asked . . . I said, "No, but he did understand the results and that was all he cared about!"

At that point, we decided to stripped down all of the geek speak and broke the science down into something clean and concise, something our customers could make sense of. Alas, enough of the techno mumbo jumbo! At the very essence of our products, the very essence of our company, we are about the soil. Sure we can get into the weeds about the microbiology, organic acids, cation exchange capacity and all that comes with it but at the end of the day, we get our hands dirty and care for the very thing that cares for us. . . The soil.

Our challenge to you this spring as your gardens begin to grow and your grass begins to green is to remember the backbone of Mother Nature and care for your dirt.

About the Author

Mike Usry

Mike Usry

President

This was written by Mike Usry, the President of Southland Organics. Mike is an entrepreneur and soil enthusiast with a passion for educating on agriscience-based topics to help business owners and homeowners alike grow plants, turf, poultry and more. Mike received his Bachelor of Science in Education from the University of Georgia and his MBA from the University of South Florida. The combination of his education and experience has given him a deep understanding of both business and the science behind our products. Mike founded Southland Organics in 2009.

Learn more about Mike Usry

Isabella (Izy) Dobbins

Marketing Manager

This was edited by Isabella (Izy) Dobbins, Southland Organics' Marketing Manager. Izy has devoted her education and career to communicating science-related topics. With an enthusiasm for sharing accurate and honest content relating to science and agriculture, she ensures Southland Organics' publications are as informative as they are interesting. Izy graduated from the University of Georgia with a bachelor's degree in advertising, minors in both Spanish and environmental health science and a Certificate in Sustainability. She has been working at Southland Organics since 2021.

Learn more about Izy Dobbins

Izy Dobbins
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