Interview with Innovative Poultry Products: Finding a Better Way

Allen interviewed Chad Brubaker, president of Innovative Poultry Products LLC and inventor of the Poultry Hawk, on finding improvements for poultry farmers through innovation.
Innovative Poultry Products Interview



Finding A Better Way

Allen sat down with Chad Brubaker, president of Innovative Poultry Products, to talk about his products and how they help poultry farmers.

Innovative Poultry Products started on Chad's own poultry farm over 10 years ago. During an extremely hot summer, he had to deal with a lot of mortality. After hauling bird after bird from his poultry house, he started looking for a better way. When he couldn't find one, he decided to invent one himself. This invention became what we now know as the Poultry Hawk!

Many farmers today are aware of the Poultry Hawk. It's a rail system for poultry houses designed for handling mortality, but it can also handle anything you need to haul. From feed trays to tools, anything under 450 lbs. can be toted across your house by the Poultry Hawk. 

New Developments

Chad is currently working on an ejector bucket for low clearance in poultry houses. The prototype has been made, so keep an eye out for this new product! Also available is the Talon euthanizing system for humane killing of birds.

Chad is also trying to increase automation with the Poultry Hawk, with features like digital monitoring to make farmers' lives easier.

The folks at Innovative Poultry Products don't like to take "no" for an answer, and are constantly working to help improve the poultry industry with intuitive products for farmers. 


To find a dealer or get in touch with an Innovative Poultry Products representative, visit the Innovative Poultry Products website or call 803-571-3345

If you have any questions for Allen, you can email or call 800-608-3755

About the Author

Izy Dobbins

Isabella (Izy) Dobbins

Marketing Manager

This was written by Isabella (Izy) Dobbins, Southland Organics' Marketing Manager. Izy has devoted her education and career to communicating science-related topics. With an enthusiasm for sharing accurate and honest content relating to science and agriculture, she ensures Southland Organics' publications are as informative as they are interesting. Izy graduated from the University of Georgia with a bachelor's degree in advertising, minors in both Spanish and environmental health science and a Certificate in Sustainability. She has been working at Southland Organics since 2021.

Learn more about Izy Dobbins

Allen Reynolds

Poultry Sales Manager

This was edited by Allen Reynolds, Southland Organics’ Poultry Sales Manager. Allen spent years working on poultry farms, from installing equipment to dumping chicks. He has been helping poultry farmers overcome obstacles since 2014, focusing on poultry farm strength in the antibiotic-free environment since 2017. He has traveled thousands of miles and worked closely with hundreds of farmers during his time with Southland Organics. Allen is known by even more farmers from the YouTube channel Poultry Biosecurity, where he regularly appears in videos that educate farmers on topics like bird health and farm business.

Learn more about Allen Reynolds

Allen Reynolds
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