
Feed the soil. The grass will follow.
- Unlocks nutrients already in your soil that grass can't access
- Builds microbial life that breaks down thatch naturally
- Safe for kids, pets, and waterways
- Works with any fertilizer program — organic or conventional
From $49.00
Veridian blends humic acid with a Ferrous Amino Acid Complex, delivering iron to plants naturally and improving soil structure for healthy, dark green grass. Benefits of Veridian: Delivers an iron supplement and humic acid Creates greener lawns Enhances nutrient uptake Improves soil structure and wa...
See What is Humate? in Action
Why your lawn isn't responding to fertilizer
Dead Soil
If your soil biology is depleted, fertilizer runs off or locks up in the soil profile. You're paying for nutrients your grass never sees.
Compacted Clay
Southern clay soils resist root penetration and water infiltration. Grass stays shallow, dries out fast, and thins in summer heat.
Chemical Dependency
Years of synthetic fertilizer without soil biology support creates a cycle where you need more input for less result. The soil stops working for you.
How It Works
| Feature | What It Means for You |
|---|---|
| Concentrated humic acid | Chelates locked-up nutrients (iron, calcium, phosphorus) and makes them plant-available |
| Microbial food source | Feeds beneficial bacteria and fungi that decompose thatch and aerate soil naturally |
| Improves CEC (cation exchange capacity) | Soil holds nutrients longer instead of leaching them with every rain |
| Liquid application | Spray with any hose-end sprayer or tank sprayer — no granular mess |
| Safe for all grass types | Works on bermuda, zoysia, fescue, St. Augustine, centipede, and more |
| Compatible with all fertilizers | Stack with your existing program — organic or conventional — for better uptake |
Application: Hose-end sprayer, pump sprayer, or boom sprayer
Residential lawns: • Apply 3-4 oz per 1,000 sq ft • Spray every 4-6 weeks during growing season • Water in lightly after application Golf courses / sports turf: • Apply 1-2 gallons per acre • Integrate into existing spray schedule • Compatible with most tank mixes New sod or seed: • Apply at planting for faster establishment • Follow up at 4 weeks
The Problem Under Your Lawn
Most lawn problems aren’t grass problems — they’re soil problems. Southern soils, especially heavy clay, compact over time. Microbial populations decline. Nutrients lock up in forms that roots can’t access. You apply more fertilizer, but the soil can’t deliver it.
Humates break this cycle by restoring the biological engine in your soil. Humic acid chelates locked-up minerals, feeds the beneficial bacteria and fungi that naturally aerate soil, and improves the cation exchange capacity (CEC) so nutrients stay in the root zone instead of leaching away.
What Humic Acid Does That Fertilizer Can’t
Fertilizer puts nutrients on the field. Humates help the soil hold and deliver those nutrients to roots. Research from the Soil Science Society shows that humic substances can improve nutrient uptake efficiency by 20-40%. That means you get more from every dollar you spend on fertility.
For turf professionals, this translates directly to the bottom line: better results with lower input costs. For homeowners, it means a lawn that actually responds to what you put on it.
Works With What You’re Already Doing
Humates aren’t a replacement for your fertilizer program — they make it work better. They’re tank-mix compatible with most liquid fertilizers, herbicides, and fungicides. Apply them on your existing schedule with any hose-end, pump, or boom sprayer. No special equipment needed.
40%
Better Nutrient Uptake
Humic substance research, Soil Science Society
500+
Turf Pros Using Humates
A+
BBB Rating
Safe
Kids, Pets & Waterways
I've been managing bermuda fairways for 15 years. Adding humates to our program cut our fertilizer spend by about 20% because we're actually getting the nutrients into the plant instead of watching them leach out.
My lawn was struggling in heavy Georgia clay. Two applications of Humates and I could literally push a screwdriver into the ground where I couldn't before. The grass followed.
Frequently Asked Questions
What does humic acid actually do for my lawn?
Humic acid improves your soil's ability to hold and deliver nutrients to grass roots. It chelates locked-up minerals, feeds beneficial soil microbes, and improves soil structure over time. Think of it as a soil conditioner that makes everything else you apply work better.
How is this different from fertilizer?
Fertilizer provides nutrients. Humates help your soil actually use those nutrients. They're complementary — humic acid improves fertilizer efficiency by 20-40%, meaning you get more from what you're already applying.
Is it safe for bermuda / zoysia / fescue / St. Augustine?
Yes. Humates work at the soil level, not the plant level. They're compatible with all warm-season and cool-season turf grasses.
Can I apply it with my fertilizer?
Yes. Humates are tank-mix compatible with most liquid fertilizers, herbicides, and fungicides. Applying them together actually improves uptake of the other products.
How long until I see results?
Soil biology improvements begin within 1-2 weeks. Visible turf improvement (color, density, root depth) typically shows within 4-6 weeks with consistent application.
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Genesis is a liquid soil conditioner that provides all the building blocks you need to establish stronger, greener turf—faster! Formulated with biologically active, organic matter, Genesis accelerates green-up and is scientifically proven to increase germination rate, soil quality, plant height and mass area. Benefits of Genesis: Stimulates root growth Increases green-up Accelerates seed germination Chelates soil nutrients and decreases leaching Aerates and loosens compacted clay soils Preconditions and activates soil biology to withstand stress Boosts fertilizer applications and unlocks existing soil nutrients Combats negative fungal and bacterial growth Genesis is also available in our Lawn Care Bundles.
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Torched All-Natural Weed Killer
Torched is a pet safe grass and weed killer derived from natural ingredients. It is designed for use on non-selective broadleaf weeds and grasses in driveways, sidewalks, gardens and flower beds. Torched is proudly made in the USA and is safe for people, pets and the planet when used as directed! Safety Declaration This product is not registered with the U.S. Environmental Protection Agency since it qualifies for exemption under FIFRA section 25(b) as a minimum risk pesticide. Caution Keep out of reach of children. Avoid contact with eyes and skin. In case of contact, rinse immediately with water and seek medical attention if irritation persists. Do not ingest. If swallowed, seek medical attention immediately. Storage Avoid direct sunlight. Store at temperatures above 40° F. Keep container tightly closed in a well-ventilated area. Store in original container in a cool, dry area away from children and pets. Dispose of contents and container in accordance with local regulations. Do not reuse empty container. If empty: Offer for recycling if available or discard in a sanitary landfill. If partly filled: Call your local solid waste agency for disposal instructions. Never place unused product down any indoor or outdoor drain.
Best for: Backyard flock health
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Feed the soil. The grass will follow.
$49.00
